Sector:
Retail / Events / Experiential

Role:
3D design, visualisation, concept development

Brief:
Create an immersive branded activation at Boxpark Shoreditch centred around a one-minute free throw challenge.

Approach:
The concept developed a high-energy guest journey from street-facing window display through to cocktail bar and basketball court. Bold neon-white line work was used throughout the space to connect each touchpoint, echoing the movement and energy of the game while giving the activation a sleek, premium visual identity.

Outcome:
The visuals helped communicate the full guest experience, supporting client sign-off and production development for
the Hennessy x NBA activation.