Sector: Retail / Events / Experiential / Fashion

Role: 3D design, visualisation, concept development

Brief:
Create a bold launch environment for a Guess fashion line, capturing the energy of Tokyo nightlife and translating it into a distinctive event set.

Approach:
The concept drew on Tokyo’s illuminated cityscape, combining neon signage, urban textures and Japanese-inspired visual cues to create a vibrant, fashion-forward environment. The design balanced theatrical impact with brand attitude, using 3D visuals to explore scale, lighting, materials and key guest-facing moments.

Outcome:
The visuals helped communicate the creative direction clearly for brand presentation, pitch development and production planning.