NIKE AREA 72

Over MARAthon Weekend, Nike Running opened Area 72
In Berlin, a seven-day hub inspired by the mystery of area 51.

The space on Kurfürstendamm brought together performance, recovery and culture in the lead up
to race day.⁠

⁠Athletes could step into the NSRL Lab for detailed form analysis, try on the upcoming hyperice Hyperboot, and experience recovery zones alongside community runs and live events

DEBRIEF ROOM

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BUGATTI – EXHIBITION CONCEPT